Search results for " Semiotics of Food"
showing 5 items of 5 documents
Aesthetics of Nutrition, Ethics of Animality: the Packaging of Vegan and Vegetarian Products in the Italian Organised Distribution Market
2018
The topic of this paper concerns the packaging of vegan and vegetarian products in the Italian organised distribution market. Large-scale organised distribution and vegetarianism's choice of packaging is related to current dietary trends which, as is often the case with eating choices and habits, intertwine as they massively spread. Which are the visual and verbal strategies that are adopted to give meaning, in the Italian culinary landscape, to vegan and vegetarian foods sold through large-scale distribution? The aim is to outline, through the methodology of Semiotics, the sensorial mechanisms and cultural grids that shape this food universe, and the way it interacts with other categories …
Regimi dietetici, regimi di senso. Diete dimagranti a confronto
2015
La dietetica non ha, come si può pensare, una dimensione strettamente individuale, soggettiva, legata al corpo del singolo e all’esercizio di regole alimentari. Essa è infatti al tempo stesso una pratica individuale e collettiva, corporea e sociale, che sconfina facilmente addirittura nella politica.
L’isola da mangiare. L’alterità siciliana vista dai ricettari per stranieri
2020
The work focuses on the relation between typical food and insularity, through a semiotics analysis of Sicilian cookbooks for anglophone readers. Initially, we briefy show examples of how cookbooks have contributed in the past, according to historians and anthropologists, which have shaped territorial identities and promotes regional and local identities. Following this there is a recap on the semiotics approach towards cookbooks and on the several elements involved in this kind of text analysis such as spatial, historical, political and translational factors. Secondly, we analyze a group of Sicilian cookbooks, published for the international market, highlighting their cartographical constru…
In rete la cucina è politica. Alcuni modelli di analisi e uno studio di caso.
2013
Gastronauti e chowhounds, ghiottoni, gourmand e gourmet, in una parola foodies: l’attuale megatrend culinario deve molto alle pratiche di socializzazione su Internet. Di cibo, in rete, si comincia a scrivere fin da subito (i board di Chowhound, per esempio, aprono i battenti già nel 97), la qual cosa dice anche molto su quanto la “grande conversazione” sia debitrice del discorso gastronomico. Il cibo e le chiacchere su Internet si presentano, infatti, come intrinsecamente legati, classico binomio inscindibile. In tutto il mondo, blogger e storyteller culinari diventano, pertanto, autori di culto, in grado di generare schiere di fedeli lettori pronti a seguire il proprio beniamino ovunque, s…
The intimate relationship between food and place branding: a cultural semiotic approach
2022
Over the past ten years, food and places have been at the epicenter of sophisticated branding strategies. On the one hand, there has been enormous growth in the number and complexity of branding devices such as ‘geographical indications’ (GIs) that aim to establish cultural associations between local food products and places of origin. On the other hand, cities, regions, and states use cuisine, ingredients, and traditional dishes in destination marketing strategies to introduce food identity as a distinctive element in the brand image of a place. These processes have been extensively studied by place branding researchers, inasmuch as by social and human scientists at large, while highlighti…